Case Studies - Kicks Dance
Company logo, stationery & the whole shebang!
When Julia Russell, founder of Kicks Dance started her company over 4 years ago she knew she wanted something bright and eye catching to appeal to her target audience, children. She talked to Louise Lucas at The Colour Suite and together they developed 'ALF' the friendly key character, drawn in brush strokes that appears in the logo.
This character signifies 'Fun, Fit, Feel Good' a tagline that appears on all her promotional material to get across the message to children that exercise needn't be dull. The colour schemes used are bright and eye catching magenta pinks and lime greens in alternating colours.
Being a former teacher, Julia understands children and how to hold their attention (see reward stickers and certificates!) but also how important creative branding and marketing works effectively in making her company look professional and stand out from her competitiors. Look out for the lime green VW Beetle with Kicks Number plate in your area!
Start up or rebrand? If you would like to talk to us about your business identity call Louise Lucas on 01342 410900.
Testimonial
I have no hesitation in recommending The Colour Suite for design, branding and marketing. The Kicks brand is exactly what I had hoped it would be – eye catching, colourful and appealing to children as well as adults. It perfectly captures the Kicks ethos of ‘Fun, Fit, Feel Good’.
Louise clearly understands the goals and objectives Kicks requires and provides exceptional quality and advice which is clearly reflected in design.
Kicks has always had excellent service from a talented designer who was able to put our thoughts into creative practise. Innovative and reliable, The Colour Suite has provided Kicks with the perfect image - we can’t wait to see what they come up with next!
