A Logo + Brand Rooted in Seasonality
Some projects feel aligned from the very first conversation. Working with Claire at Plant Passion was one of them.
Plant Passion is a flower farm nestled in the Surrey Hills, growing and selling flowers that are seasonal, scented and sustainable. Their ethos is simple. No imports or out-of-season compromises. Just British-grown blooms, in-season and cultivated with care and deep horticultural knowledge.
Claire didn’t want a logo reinvention. She wanted a refinement of what she already had.
Her existing brand had energy and vibrancy, much like her personality, and she was keen to retain that bold colour palette. But she also wanted the visual identity to better reflect the integrity of her business: grounded in the land, guided by the seasons and rooted in sustainability.
The Brief
Plant Passion isn’t just about flowers. It’s about provenance. It’s about scent. It’s about knowing what truly is in season and why that matters.
The brand needed to carry that story, and the logo needed to:
Work in variables across various applications, signage, web, socials etc.
Retain her vibrant, passion-led colour palette
Reflect her depth of horticultural expertise, but no clichés
Work seamlessly across multiple deliverables
Rolling out the brand
The logo is just the starting point. Consistency builds trust. And when your business is built on the integrity of what you grow, that trust matters.
We rolled the refreshed identity across a range of deliverables to ensure consistency at every touchpoint. From printed materials to sustainable packaging (no plastic here, thanks!) to digital applications. Careful consideration was given to paper stock, finishes and packaging, opting for responsibly sourced materials.
Seasonal. Scented. Sustainable. (And success!)
