southern sheeting.

Brand Guidelines & Campaign Design

Having worked with Southern Sheeting for over 15+ years, I was asked to review the company's brand, ensuring it remained relevant in an increasingly competitive digital marketplace. The project focused on creating a comprehensive set of Brand Guidelines that provide managers, suppliers and partners with a clear framework for communicating the brand consistently across every touchpoint.

Alongside refining the core brand identity, I developed a new campaign design system to strengthen promotional marketing. This introduced a bolder visual direction, including a supporting campaign typeface, greater use of the hero blue and structured layouts to improve recognition across social media, email marketing and Meta adverts.

The project combines brand strategy with practical implementation, helping the business maintain consistency while giving the marketing team the flexibility to create engaging campaigns. It demonstrates how thoughtful design systems can build trust, strengthen brand recognition and create marketing that delivers long-term commercial value.

a glowing testimonial.

“The Colour Suite has become Southern Sheeting’s regular creative support in rolling out our new logo and brand look. From the initial design briefing, implementation, and delivery, Louise employs her creative originality and commercial experience to craft highly professional solutions to deliver first-class results, every time. Be it online graphics or an in-house printed brochure Louise gives one-hundred percent to every project. Her positive attitude, energy, and commitment to her work make her a dream to work with; a true business partnership. Our projects are always completed within our tight timelines and we are consistently delighted with her productions. I would have no hesitation in recommending her, whatever the size of the business or project.

Tony Hobbs, Managing Director - Southern Sheeting