Capri Beach Club

Designing a contemporary identity for a pop-up events brand

Capri Beach Club started with a clear vision. From the first conversation, the founder had a grounded understanding of what she wanted to achieve: a brand that felt clean, modern and elegant, designed with confidence to resonate with a Gen Z target audience. This clarity made the process feel genuinely collaborative and allowed us to focus on features, refining and elevating her mood board ideas rather than reinventing them.

From this, our role was to take these ideas and translate them into a logo with a clean, elegant serif font and a complementary sans-serif font to support it. A tasteful summer palette of sun-washed sand tones, soft neutrals and sea blues was developed to evoke the Mediterranean in a subtle way, without leaning on obvious coastal tropes.

The logo and typography were designed with versatility in mind, working just as well across digital-first platforms as they do in physical event spaces. Every detail was considered, ensuring the identity could evolve naturally as the brand event space grows.

A pleasure to collaborate with a client who trusted the visual process and understood the value of branded design.